#JaiChoisiLeBatiment - #Ichoseconstruction
Overview
Country:
France
Level of Outreach:
Regional
Field of Interest(s):
Promotion of the attractiveness of the Construction Industry
Description
Implementation of an awareness-raising communication campaign "I choose construction" with a specific concept aiming at diverting the clichés concerning Building crafts towards general public and young people.
Around fifteen posters representing the main Building crafts, display actual facts besides familiar stereotypes (jobs for men only, low level of studies, etc.).
Project/Initiative Data
Start Date:
20180201
End Date:
20201001
Total Budget:
50,000 € (regional level)
Partners
Promoter: FFB Regional Branch (Bretagne)
Partner: FFB
Provider: Gosselin design & digital
Aim
Interpellation of general public on clichés concerning Building crafts and trades
Outcomes
Results of the project/initiative:
Strong interest from the media with a good dissemination of the campaign
Impacts/Outcomes 2:
More students in VET centres
Impacts/Outcomes 3:
Sense of pride for contractors and entrepreneurs about this campaign while they face skills shortage. They used these posters in the premises of their company.
Policy/Initiative
Skills Gaps:
More participants in jobs meetings events
Mis-Matching of Skills:
More students in VET centres
Skills Shortages:
More students in VET centres
Attraction of new public (refugees)
Recommendations
Training:
New students in VET centres
Entrepreneurship Opportunities:
To attract new talents could enhance entrepreneurial spirit
Other EQF-Level:
Openness to new public (refugees)
Other:
They campaign has been declined in other French regions and at the national level
Organisation & Contact
Organisation:
Non-Profit, Private
| Name of Organisation | FFB Bretagne |
|---|---|
| Role | Promoter / Organizer |
| Address | 7 boulevard Solferino 35000 |
| Zip/City | Rennes |
| Telephone | 02 99 30 93 63 |
| Coordinator E-Mail | bretagne@bretagne.ffbatiment.fr</a> |
| Coordinator Website | http://www.batiment.bzh</a> |
| Name of the Project/Initiative Coordinator | Nicolas LEBON |
| Additional Contact | |
|---|---|
| Contact Phone | 02 99 30 93 63 |
| Contact Email | lebonn@bretagne.ffbatiment.fr</a> |